Our quality never wavers. A key driver is the delivery of the finest quality jewellery on time anywhere in the world.

The fact that OROAFRICA has two factories under one roof is unique. Our machine-made and hand-made operations cater for two very different markets. Our timeless range of machine-made gold chains and bracelets comprises precision-crafted adornments for both men and women in the mass market, while the hand-crafted, luxurious creation of one of the world’s finest Italian artists, the world-renowned Paolo Cenere, addresses the upper end of the market.

Our sales staff has strong relationships with our clients. They are at the coal face of the industry; listening to what our customer says. They absorb these feelings and facts and continuously feed this information back to the factories. This interaction between our sales and manufacturing teams helps us to create the best possible, ever-improving ranges of jewellery.

Incredibly, while the jewellery industry is going through challenging times, OROAFRICA is growing. Financial muscle, sound business principles and strong links with AngloGold Ashanti are good reasons for our continued success. However, we are not complacent. With the upsurge in technology, consumers have many more choices. As opposed to jewellery, the range of gifts now includes ipods, cellphones, palm pilots, etc. These devices are manufactured with built-in obsolescence. They do not last. Jewellery does; and that’s the difference. It is why gold has a rich history and future!

With the solid expertise of our manufacturing, sales and marketing teams, we are always looking for new markets and new ways to reflect this fact.